Rise of YouTube Celebrities as a Media Product

Rise of YouTube Celebrities as a Media Product YouTube is a worldwide video sharing website established on the 14th of February in 2005 by Chad Hurley, Steve Chen, and Jawed Karmin. Chad Meredith Hurley (born January 24, 1977) an American co-founder and former CEO of the popular video-sharing website YouTube and MixBit shared YouTubes aims to the media: We wanted to create a place where anyone with a video camera, a computer and an internet connection can share their life, art and voice with the world. When Chad Hurley joined hands with his ex-Paypal colleague Steve Chen to create the video sharing site called YouTube, little must he have thought he was in the process of revolutionizing the way people viewed online content. YouTube went on to become the second largest search engine in the world after Google. And a history was made when it was acquired by Google for a mind-boggling $1.65 billion in October 2006! Today Chad Hurley is a billionaire, thanks to the stock options that he received from Google during the acquisition of h is personal achievement YouTube. But behind this wealth there lies something extremely priceless a will to succeed and a will to create something unique and different. In recent years, YouTube has opened new doors for talent discovery. Never before has it been so easy for talented singers, dancers, actors and artists to achieve instant fame. Today, a person can upload a video of himself singing to YouTube and, if it gets seen by the right person, he could receive millions of views, get a record deal and begin a whole new life overnight. Bethany Mota In June 2009, at the age of 13, Bethany Mota started her YouTube channel, /MacBarbie07, as a way to share her creative fashion and beauty tips. Five years later, a large audience of more than 5 million subscribers (collectively averaging 20 million monthly views) who cant seem to get enough of her tutorials, haul videos and style advice. How did Bethany go from making videos in her bedroom to launching her own clothing line and appearing on national TV? We can take three important lessons from Bethanys success. During her first few months of uploading, Bethany adopted many of the Beauty Fashion formats that were becoming popular on YouTube at the time. She uploaded haul videos (showing off her recent shopping purchases), makeup tutorials and vlogs with youthful fashion tips. Her videos did well, but her first video to surpass 1,000 views was a makeup tutorial based on popstar Selena Gomez. Bethany realized that tying her video to a trending topic-one that resonates with her target a udience-increased her exposure. That videos modest success enabled the videos that followed to reach thousands of viewers too. Bethanys videos resonate with her audience because her personality, style and themes are perfectly suited to teen interests-and they mirror her own interests. Videos such as You Are Not Alone(2010) and Confidence (2011) directly address issues central to the teen experience: bullying and self-confidence. Bethany has literally grown up on YouTube, and shes transformed herself into a renowned influencer and a successful brand. Her channel began as /MacBarbie07, featuring a consistent schedule of haul videos and tutorials. But as she and her channel matured, focusing on back to- school programming and other compelling videos, Bethany shifted gears: She has now branded the channel with her true name (youtube.com/bethanymota). This change reflects her genuine personality and the strong connection shes built with her fans. Bethanys eye for fashion, smart programmi ng ideas and strong relationship with her audience have ultimately enabled her to become one of the most popular and influential beauty and fashion creators on YouTube. Her fashion videos are so popular, that she became a millionaire by the time she was 18 years old. Her current net worth is approximately $2.2 million as of 2015. Business Insider estimated in 2014 that her annual income is $480,000. That means that Bethany Mota earns $40,000 per month. The social impact of YouTube is phenomenal. Ten billion views a month is a number that speaks for itself: Online video is an explosive new medium, and YouTube has proven to be dominant in this arena. And while for some the site provides mere entertainment, for others, YouTube is proving to be a valuable research tool, as well as a medium for expression or documentation of aberrant behavior. Jaime Curry Hawkes Bay teen Jamie Curry began posting videos from her bedroom in 2012, aged 16. Her Jamies World brand exploded into a wildly popular Facebook page and more importantly, YouTube channel. The 18-year-old online screen queen from Hawkes Bay now has more than ten million followers on Facebook and more than a million subscribers on YouTube. New Zealand teenager Jamie Curry of Jamies World has been nominated for Favourite Internet Sensation by the Kids Choice Awards. The awards show is run by American network Nickelodeon and hosts superstars like Ariana Grande, Selena Gomez and Cody Simpson. Curry was excited because she had never been nominated for anything so big out of New Zealand before. Obviously I watched Nickelodeon as a kid, so its weird, she said. Graduating from high school last year, Curry now works full time on her videos. In fact, she didnt know what she would be doing without her online career. I was kind of like one of those real lost kids, she said. I didnt have an int erest in drama or in acting, I was like Oh yeah thats impossible So Im lucky that this stumbled across my lap because otherwise I would be very lost. New Zealands most famed social media export has currently just come out with a book! Her book, titled Jamies World: They let me write a book! promises to take her fans behind the scenes of her online existence. Its latest in a long line of behind the scenes books published by YouTube stars. Jamie Curry Net Worth: $92,000YouTube Has Revolutionized Education YouTube is chock full of how to videos, tutorials and lectures. If you have a question or want to know how something is done all you have to do is search for it in YouTube and odds are there is an educational video waiting to teach you everything you need to know. In fact, some people are even beginning to use YouTube as a tool for offering a free education to people around the world. For instance, hedge fund analyst Salman Khan quit his job to start offering a free education on the web, via YouTube. Through the Khan Academy, Khan offers over 1,400 tutorials, teaching about everything from math and finance, to physics, chemistry and biology. With videos like Khans on YouTube, all that a person needs is an internet connection and they have access to a fantastic education, even in third world countries. If you ask me, Id say this is pretty incredible and revolutionary. Tyler Oakley Tyler Oakley is a worldwide YouTube sensation with a quirky sense of humour that put him at the forefront of gay politics and culture. He won a Teen Choice Award for Most Popular Male Web Star in 2014. He has earned over 8 million subscribers on his YouTube channel. He is a close friend and frequent collaborator with Troye Sivan. Tyler Oakley figured out social medias power to launch a brand in this case, his own long before most corporations even created Twitter accounts. Oakley uploaded his first public YouTube video in 2007, and then only three years later was offered a national marketing campaign with YouTube. Hes obsessed with pop culture at one point a self-proclaimed professional fangirl for One Direction and charmingly honest, especially about his life as a young gay person. The 26-year-old, who describes himself as a twink from the Internet, currently counts 7.5 million YouTube subscribers and 4.6 million Twitter followers. There are some people who dont want to acknowle dge the power of the Internet, but in 2015 social media is a powerful machine. Oakelys Internet presence a majority of his followers are teens even caught the attention of the White House, who reached out to him to interview first lady Michelle Obama. When Oakley posted the trailer for his upcoming documentary Snervous, it soon (#SnervousTrailer) trended on Facebook. Hell soon be in homes across America as hes slated to appear on the upcoming season of CBSs Amazing Race. Oakleys rise to Internet prominence, though, didnt happen overnight, and his recently released collection of humour essays Binge discusses his Internet journey. It seems like a wave of YouTubers have been dropping books lately, but Oakleys stands out, because his topics range from the silly 20 Things Id Do If I Were Beyoncà © for the Day to the very serious such as his struggle with an eating disorder. To some, 26 might seem young to write a memoir or personal essay collection, but Oakley uses his unique perspect ive on YouTube to write a touching and timely book. In Binge, already a New York Times bestseller, readers find Oakley at his realest. Oakleys net worth is estimated to be $2 million as of 2015. YouTube offers a platform for spreading truth and inciting change. YouTube has given people around the globe a platform through which they can post videos to show the world, first-hand, what is going on in their countries; to show the world the reality of situations that may not be being broadcast on the news or may be hidden by the government; and to let people know about different issues that they may not have heard about and getting viewers to take action. Non-profit organizations, fundraising teams and more have used YouTube to spread the word about everything from the death penalty to saving the rainforests with web video activism on YouTube. Millions of dollars have been raised and petitions have been signed as the result of YouTube campaigns. But what is really amazing is the way YouTube has revealed the truth about various political situations and evens around the globe. One of the most amazing examples of YouTube as a platform for spreading the truth is the story of Neda Agh a-Soltan, who was killed in protests over the Iranian election of 2009. The world had no idea what was going on in Iran until a video of Neda being killed was uploaded to YouTube. It spread like wildfire and soon the entire world jumped into action, doing what they could to stop the troubles in Iran and show their support. For me, one of the most amazing things about YouTube is its ability to make the world smaller. And, no, I dont mean that YouTube has literally shrunken down the globe. What I mean is that YouTube has given us the power to travel the world with a single click. Sure, before YouTube existed we could learn about distant countries and cultures by reading books and articles online, watching documentaries and looking at published pictures. But YouTube allows us to take things a step further and learn about places and cultures around the world from the actual people who live there. YouTube has given people around the globe a platform through which they can post videos to show the world, first-hand, what is going on in their countries; to show the world the reality of situations that may not be being broadcast on the news or may be hidden by the government; and to let people know about different issues that they may not have heard about and getting viewers to take action. YouTube may have sta rted off as an online media page to share videos about yourself and your interests, but today it has transformed into a career path for so many people and a way to see the world through others eyes. Bibliography: https://www.thinkwithgoogle.com/case-studies/bethany-mota.html http://www.stuff.co.nz/entertainment/67435984/kiwi-internet-sensation-jamie-curry-up-for-award https://en.wikipedia.org/wiki/Tyler_Oakley http://www.famousbirthdays.com/people/tyler-oakley.html http://www.salon.com/   http://www.adweek.com/socialtimes/youtube-changed-the-world/27206 www.the-net-worth.com/2015/05/bethany-mota/ http://www.adweek.com/

Hector Hugh Munro †Tea Analysis Essay

The text under analysis is written by Hector Hugh Munro, better known by the pen name Saki, was a British writer, whose witty and sometimes macabre[] stories satirized Edwardian [] society and culture. He is considered to be a master of the short story and is often compared to O. Henry and Dorothy Parker. In this story we learn about a young man James Cushat-Prinkly. He decides to marry and his relatives approve this idea. They find marriageable girl named Joan Sebastable. However, he marries another girl, whose name is Rhoda Ellam. The text is written in 3rd person narration. There are both types of sentences – simple and composite. Composite are used to show that the story is about people from high society. And shorts are used when the main character`s thoughts are described. The main character in this story is James Cushat-Prinkly. He is described indirectly as we know what kind of person he is through his behavior and through his thoughts. He does things as a person of his society should do. So, he thinks that he should marry but he is not so interested in it. We can see his point at it here: â€Å"James Cushat-Prinkly was a young man who had always had a settled conviction that one of these days he would marry; up to the age of thirty-four he had done nothing to justify that conviction.† He liked women but â€Å"without singling out†. His lack of initiative shows us that he doesn`t really want to marry. His relatives really worry for this situation: â€Å"His lack of initiative in this matter aroused a certain amount of impatience among the sentimentally-minded women-folk of his home circle†. His mother, sisters and others are presented as a collective body that is not satisfied by this state. The author calls James`s delay dilatory approach which is a very subtle irony. â€Å"Married state† is one more interesting thing. Munro calls marriage as â€Å"married state† using periphrasis to show that it was very delicate business for all of them. It is said that all his sisters and aunts regarded his approac h â€Å"with a disapproval that was far from being inarticulate†. This is a litotes that creates an understatement. It identify them as people from high society that`s why bookish words are used. The following part of the sentence: â€Å"His most innocent flirtations were watched with the straining eagerness† proves us that even his sisters were much more interested in his marriage. The author describes his sisters with the help of words: â€Å"walk-beseeching dog-eyes†. He compares women with dogs who are very loyal and love their masters very much. With the help of metaphor Munro  displays women`s position in the society. â€Å"Decent-souled† is an epithet that is employed to describe a noble person from high society. The author uses periphrasis again by calling James mortal. It creates the atmosphere of the high society again. The whole phrase â€Å"pleading of several pairs of walk-beseeching dog-eyes† is a good example of periphrasis. The choice of words shows social order and conviction of people of that time. â €Å"Enamoured of some nice marriageable girl† is one more periphrasis for marriage. This word is avoided through the whole story as the characters really afraid to call it so. In this part of sentence: â€Å"When his Uncle Jules departed this life† departed his life is an euphemism. The characters avoid even saying the word â€Å"marriage† so they don`t pronounce such words like â€Å"dead† or â€Å"death†. They avoid them too. â€Å"Comfortable little legacy† is an epithet depicting us that he got rather good heritage but they talk about it in a modest way. â€Å"Discovering someone to share it with him† – it is one more periphrasis for marriage. Also here we see reasoning of marriage – if someone has money why not to marry? In the next sentence we come across morphological repetition: â€Å"The process of discovery was carried† to accentuate again avoiding the word â€Å"marriage†. We can notice that he plays passive role in this situation: â€Å"The process of discovery was carried on more by the force of suggestion and the weight of public opinion than by any initiative of his own†. He just goes with the streams. â€Å"The weight of public opinion† which is a metonymy shows again th at he hasn`t got any initiative. â€Å"A clear working majority† is a periphrasis too that shows us that even he is grown up he still can`t take the decisions. After the future wife for James was chosen, marriage is started to be called so – â€Å"to whom he might propose marriage†. It means that there are no excuses for avoiding it as the choice is already taken. James is really afraid of ordinary way of life. We can see it here: â€Å"the prescribed stages of congratulations, present-receiving, Norwegian or Mediterranean hotels, and eventual domesticity.† It is the chronological order for life stages and he doesn`t like it at all. â€Å"It was necessary however to ask the lady what she thought about the matter† – through irony the author shows us that the question of marriage for James was like some business and also it seemed to him to be the solved problem. â€Å"Individual effort† which is a metonymy accentuate one more time on his lack of initiative. It says tha t now he has to do  something. â€Å"As the thing was going to be done he was glad to feel that he was going to get it settled and off his mind that afternoon.† Again we come across periphrasis. Now thing means proposal. However, later he calls it by its name because submits it – â€Å"Proposing marriage, even to a nice girl like Joan, was a rather irksome business†. He calls marriage and proposing it irksome business so he has some business-like attitude to it. The usage of the word â€Å"preliminary† proves his attitude as it refers to the business semantic field. Also while he was going to his future wife he thinks not about proposal – â€Å"He wondered what Minorca was really like as a place to stop in; in his mind’s eye it was an island in perpetual half-mourning, with black or white Minorca hens running all over it.† It one more time shows that he is not interested in proposal at all. While he was thinking about that island â€Å"His Mediterranean musings were interrupted by the sound of a clock striking the half-hour.† His thoughts are called musings. The choice of bookish word is explained by his belonging to high society. We see the next very short sentence: â€Å"Half past four†. It is a detachment, elliptical sentence to show that the time for proposal is coming. That moment he felt unhappy: â€Å"A frown of dissatisfaction settled on his face.† It proves one more time how much he is not interested in that marriage. He imagines ho he would come to her place. Even now he doesn`t imagine the girl he thinks about place: â€Å"He would arrive at the Sebastable mansion just at the hour of afternoon tea†. He compares her voice with sound of cups: â€Å"her voice would tinkle pleasantly†. The word tinkle is used only when we are talking about things but not people. Here it is used to show that all this tea ceremony was senseless for James. He is mad because of that typical for such occasions questions like: â€Å"Is it one lump? I forgot. You do take milk, don’t you? Would you like some more hot water, if it’s too strong?†The next paragraph opens with gradation: â€Å"Cushat-Prinkly had read of such things in scores of novels, and hundreds of actual experiences had told him that they were true to life.† It is kind of hopelessness. â€Å"solemn afternoon hour† which is epithet makes the same effect. He calls question of women little. However, for him those questions are senseless. He would prefer women sitting on divan. Divan – is Turkish borrowing. For him if is some kind of symbol of freedom from these ceremonies. â€Å"Now, as he passed through a tangle of small streets that led indirectly to the elegant Mayfair terrace for  which he was bound, a horror at the idea of confronting Joan Sebastable at her tea-table seized on him†. In this sentence we can see that he doesn`t see distinct aim – â€Å"tangle of small streets†. It is a metaphor. Also he thinks about place not about the woman whom he is going to meet there. We see it when he pay attention to it – elegant Mayfair. The ceremony scares him so much: â€Å"a horror at the idea of confronting Joan Sebastable at her tea-table seized on him†. The horror is metonymy here. However he got deliverance and he comes to Rhoda, to his remote cousin. He looks at her only from the business-like side. She doesn`t ask him a lot of questions about his tea and he pays attention on that contrast between her and other women: â€Å"She made no other allusion to food, but talked amusingly and made her visitor talk amusingly too.† The repetition of the word â€Å"amusingly† accentuate this contrast. â€Å"Cushat-Prinkly found that he was enjoying an excellent tea without having to answer as many questions about it as a Minister for Agriculture might be called on to reply to during an outbreak of cattle plague†. He compares these questions with questions to a Minister. So simile here show that he doesn`t want to answer them. Finally, he marries Rhoda. And we see that everything ends with tea ceremony again – There was a pleasant tinkling note in her voice as she handed him a cup. â€Å"You like it weaker than that, don’t you? Shall I put some more hot water to it? No?† Climax in this story can be observed in the part when his sisters accept his cho ice. The message of the story is in the desire of James to lead another life not ordinary one. It makes us think about life itself, about the definition of happiness. It is some kind of image of happiness in society but the author makes us think that maybe we shouldn`t be the same as other. The story made me smiling and sad at the same moment. Smiling as it finishes a little bit ironically. He finally gets right that situation that he was afraid of. However, it also makes me sad as I begin to think about things that are told to make us happy but actually don`t. All the people are different and everyone need to find something suiting especially to him or to her.

Different Views on Affirmative Action Essay

This paper will discuss the different views on affirmative action. I will go over both views of this issue, and will explain which side my personal views fall on. I will also discuss the pros and cons of affirmative actions, and the effects it has on the workplace. â€Å"In its tumultuous 45-year history, affirmative action has been both praised and pilloried as an answer to racial inequality. The â€Å"affirmative action† was first introduced by President Kennedy in 1961 as a method of redressing discrimination that had persisted in spite of civil rights laws and constitutional guarantees† (Brunner, 2008). Affirmative action is a highly controversial policy that is designed to help minorities gain access to jobs and schools, etc. that they normally would not be able to enter into. â€Å"Affirmative action generally means giving preferential treatment to minorities in admission to universities or employment in government and businesses. The policies were originally developed to correct decades of discrimination and to give disadvantaged minorities a boost. The diversity of our current society as opposed to that of 50 years ago seem to indicate the programs have been a success. But now, many think the policies are no longer needed and that they lead to more problems than they solve† (Messerh, 2008). The benefits were very great for minorities at one time. There was a time when minorities and women faced an uphill battle for equality in the workplace and in education. The majority of people believed that the better paying jobs should not only go to white men; but that they were the better qualified candidates. â€Å"Keep in mind that all people have more shared than different characteristics, and no group is biologically superior to another. Nevertheless, racism, the belief that some racial groups are inherently inferior to others, has been common and is used to justify discrimination and equality† (Lauer & Lauer, 2006, p. 225). This belief was spurred on by racism and sexism in the past. â€Å"Focusing in particular on education and jobs, affirmative action policies required that measures be taken to ensure that blacks and other minorities enjoyed the same opportunities for promotions, salary increases, career advancement, school admissions, scholarships, and financial aid that had been the nearly xclusive province of whites. From the outset, affirmative action was envisioned as a temporary remedy that would end once there was a â€Å"level playing field† for all Americans† (Brunner, 2008). I think that this policy was a good idea to begin with. There were many people back in the 50’s who would go out of their way to make sure that blacks were not able to raise above their â€Å"born into roles†. At the time, a law like this was needed very bad. It was very important at that time in our history to include every one of all races and sexes. I believe that we have now reached a time in our history, where inclusion is at an all time high nationwide. This brings us to the problems that affirmative action has caused in our society. The biggest problem is reverse discrimination. â€Å"Affirmative action leads to reverse discrimination. Affirmative action is designed to end discrimination and unfair treatment of employees/students based on color, but it in effect does the opposite. Whites who work harder and/or more qualified can be passed over strictly because they are white. Contrary to many stereotypes, many minorities fall into the middle or upper class, and many whites live in poverty. Unfortunately, the way things are set up now, a poverty-stricken white student who uses discipline and hard work to become the best he can be can be passed over by a rich minority student who doesn’t put in much effort at all† (Messerh, 2008). Many people do not want to admit to this problem; however, affirmative action has created discrimination of the majority. If a person is a white male, they may actually be looked over for the simple fact that a university or company does not have enough minority employees. This is a discriminatory practice in the process. â€Å"By the late 70’s, however flaws in the policy began to show up amid its good intentions. Reverse discrimination became an issue, epitomized by the famous Blakke case in 1978. Allan Blakke, a white male, had been rejected two years by a medical school that had accepted less qualified applicants – the school had a separate admissions policy for minorities and reserved 16 out of 100 places for minority students. The Supreme Court outlawed inflexible quota systems in affirmative action programs, which in this case had unfairly discriminated against a white applicant. In the same ruling, however, the Court upheld the legality of affirmative action per se† (Brunner, 2008). I personally feel like affirmative action has also lowered the quality within the universities and in the workplace. â€Å"Affirmative action lowers standards of accountability needed to push students or employees to perform better. If a minority student can get into Harvard with a 3. 2 grade-point average, why should she push herself to get a 4. 0? Although some students or employees are self-motivated, most people need an extra push or incentive to do their best, by setting lower standards for admission or hiring, we are lowering the level of accountability. We should reward hard work, discipline and achievement, we shouldn’t reward a student simply because he or she is a certain race, nor punished because he or she isn’t† (Messerh, 2008). All positions regardless of what it is, is better filled by filling it with the best and most qualified applicant. The best tool against discrimination and unfair hiring practices, would be to make sure all of our lower, middle, and high schools are up to par in order to create the best applicants overall.

Erikson s Development And Play Theory - 1248 Words

Erikson PreSchool Development and Play Theory Diana C. Mafnas Carrington College NUR 352 October 19, 2014 Erikson Pre-School Development and Play Theory As determined by Erickson, an individual must meet phases in order to develop and progress through a healthy personality from birth to death. Erikson accomplishes this by using biological theories concentrated on critical phases of growth and epigenesis. As each phase is met, the individual can successfully move on to the next phase according to the individual’s age. Each psychosocial phase presents with satisfactory and unsatisfactory outcomes. Progression will be dependent upon resolution of the current phase the individual is in. If the conflict is not resolved, the individual will carry this conflict on through subsequent phases throughout the individual’s life. According to Erikson, development will be determined on how well the individual handles conflict within each phase. There are eight phases of psychosocial development, and only the first five phases are directly related to childhood (Perry, Hockenberry, Lowdermilk, and Wilson, 2014, p.757). Initiative vs. Guilt The developmental phase of a child preschool age comprises age’s three through six. The psychosocial phase necessary during this phase is initiative versus guilt. In this phase the child must have already conquered phases I and II; trust versus mistrust and autonomy versus shame to successfully move into this phase. This phaseShow MoreRelatedThe Boys Building A Racetrack1207 Words   |  5 Pages Play Observation paper#2 I chose to write about the boys building a racetrack in the play center. There is a boy named Bob who is in the center of the play frame. Bob wants to build a racetrack underneath the chairs that were lined up separating the boy’s side of the room from the girl’s side. I assume this long line of chairs was meant to divide the room by gender. 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